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SGJ Co. The branding way of life. Customers define themselves through brands they use. The branded clothes they wear, the cars they drive, the drinks they consume, university they attended, favourite spots to hang out, and so on. We certainly have covered branding topics a few times on this blog , like brand colour to the basics of what branding is. Well, those days are gone where people were loyal to a brand because they always bought it.
Strategy on longevity and loyalty can only be constructed only by certain companies. This generation of social media influencers and celebrity endorsements, people are connecting with brands differently than the past. The new way of branding is tricky one, but may be more sustainable than the tactics of the past. Most of us make decisions emotionally first and then our brain comes up with a logical reason to justify those emotional decisions is also shown by the research.
So it makes sense that connecting emotionally with your potential clients is one of the most important aspects of building a thriving business. Emotional branding is one of the cornerstones of my brand design experiences at SGJ. Branding is much more than a logo. But it connects with you on a certain deeper emotional level. I use a process called External, Internal, Emotional Problems for digging into these intrinsic drives. This exercise helps get to the core of what your Soul-Aligned Client wants and how you can connect with them.
Can small businesses find success in emotional branding? The same aspects apply to whatever sized company you run. The external problem is, what your potential client needs, the actual product or service.
